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The Impact of Social Media on Film Marketing: How Facebook and Instagram and other platforms are reshaping film promotion

The impact of social media on film marketing is undeniable. Platforms like Facebook and Instagram offer powerful tools for audience engagement, building expectations, and generating buzz around new product releases. Leveraging the power of targeted advertising, persuasive content, influencer sharing, real-time communication, and user-generated content, filmmakers can create marketing campaigns that resonate with a modern audience.